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Snoop Dogg (born Calvin Cordozar Broadus Jr. on October 20, 1971) is an American rapper, songwriter, actor, producer, and entrepreneur whose smooth delivery and laid-back persona helped define West Coast hip-hop. Rising to fame in the early 1990s after being discovered by Dr. Dre, Snoop made an immediate impact with his debut album Doggystyle (1993), which debuted at No. 1 on the Billboard 200 and became a cornerstone of G-funk.
Known for his unmistakable drawl, witty lyricism, and effortless cool, Snoop has released numerous successful albums across decades, collaborating with artists from Tupac Shakur to Pharrell Williams. His ability to adapt has kept him culturally relevant, whether leaning into reggae (Reincarnated), gospel (Bible of Love), or modern hip-hop collaborations.
Beyond music, Snoop Dogg is a pop-culture icon. He’s appeared in films and TV shows, hosted and starred in multiple programs, built successful business ventures in cannabis, food, media, and tech, and even reinvented himself as a beloved mainstream personality—famously co-hosting shows, cooking with Martha Stewart, and popping up everywhere from sports commentary to children’s content.
Respected for both his longevity and authenticity, Snoop Dogg remains one of hip-hop’s most recognizable and influential figures—equal parts rapper, entertainer, and cultural legend. 🎤🔥
Dropping Friday, December 19 at 12:00 PM PST
To celebrate the 54th birthday of Snoop Dogg, The Joint Venture & Stuff.io present a limited digital collectible that blends certified art, real memorabilia, and direct access to one of the most influential figures in hip-hop. Each $1 trading card unlocks exclusive video content and automatically enters you into a once-in-a-lifetime raffle.