Fremantle and Stuff.io Partner to Bring Digital Ownership Directly to Fans via Blockchain Distribution through the Eyes of the Iconic Bored Ape Yacht ClubBURBANK, CA, UNITED STATES, July 10, 2025 /EINPresswire.com/ — Fremantle’s Original Productions (OP) has teamed up with Web3 trailblazer Stuff.io to debut their new How The World Went Ape$h!t documentary exclusively on the Stuff.io marketplace later this month – marking Fremantle’s first major premiere in the U.S. to be delivered as a fully ownable digital film. From the creative storytelling of Director Sharon Bordas and notable documentary producer Jeff Hasler, How the World Went Ape$h!t, produced by Original Productions, and Mindshow, in association with AKSinger Media, LLC and Full Mint Films, LLC, is a feature-length documentary that tells the story of the rise and fall of the NFT from the point of view of the NFTs themselves. In 2021, the Bored Ape Yacht Club collection was born and swiftly monetized, igniting rumblings that the crypto art revolution was about to redefine ownership. A perfect storm of financial speculation, creative opportunism and impulsive idealism swept the nation as celebrities and one-percenters poured resources and energy into digital currency and blockchain technology. But what happened in this twisted tale of decentralized currency and entrepreneurial hysteria? How the World Went Ape$h!t enlists the aid of the very NFTs who lived it -– and real people, too – to bring the viewer on a journey of the highs and lows of this cultural moment. Featuring pivotal events from influential figures and celebrities, the documentary covers all the big names that were forerunners in the NFT world.
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