{"id":21799,"date":"2025-12-03T15:22:06","date_gmt":"2025-12-03T21:22:06","guid":{"rendered":"https:\/\/stuff.io\/book\/stop-selling-and-start-leading\/"},"modified":"2025-12-03T15:22:47","modified_gmt":"2025-12-03T21:22:47","slug":"stop-selling-and-start-leading","status":"publish","type":"book-dea","link":"https:\/\/stuff.io\/es\/book\/stop-selling-and-start-leading\/","title":{"rendered":"Stop Selling and Start Leading"},"content":{"rendered":"<p>En <em>Stop Selling &amp; Start Leading<\/em>, you\u2019ll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mindset, and in the sales role itself, is the key to boosting your overall sales effectiveness.<\/p>\n\n\n\n<p>\u2022&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Inspire, challenge, and enable buyers<br>\u2022&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Change your behavior to build trust and increase sales<br>\u2022&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Step into your leadership potential<br>\u2022&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; See yourself the way your buyers do<br>\u2022 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Feel good about selling again<\/p>\n\n\n\n<p>When you\u2019re aiming for quota attainment and real connections with buyers, this book gives you the confidence and skills you need.<\/p>","protected":false},"featured_media":21800,"template":"","format":[59],"meta":{"_acf_changed":true},"book-author":[893,894,895],"blockchain":[4],"book-genre":[],"narrator":[],"book-publisher":[179],"series":[],"class_list":["post-21799","book-dea","type-book-dea","status-publish","has-post-thumbnail","hentry","book-author-barry-z-posner","book-author-deb-calvert","book-author-james-m-kouzes","blockchain-cardano","format-ebook","book-publisher-wiley"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stop Selling and Start Leading - Stuff.io<\/title>\n<meta name=\"description\" content=\"In Stop Selling &amp; Start Leading, you\u2019ll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stuff.io\/es\/book\/stop-selling-and-start-leading\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stop Selling and Start Leading\" \/>\n<meta property=\"og:description\" content=\"In Stop Selling &amp; Start Leading, you\u2019ll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. 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