Consumers lack true ownership of their digital assets (books, music, videos, etc.) because they unknowingly purchase a “license to access content” rather than the actual content itself. This restricts them from selling, giving away, or lending their media. Centralized retailers and creators retain the power to alter or remove content without notifying the purchaser. Moreover, if a consumer cancels a centralized service, they lose access to their purchased digital media. <\/p>\n\n\n\n
These centralized retailers also assume ownership over the consumers, prohibiting creators from freely communicating with their audience and often preventing access to basic consumer data. Media licensing systems, established over two decades ago, are now outdated with the advent of Web3 technologies. Creators seek fair compensation for their products and the ability to connect directly with their audiences. Consumers seek ownership of their digital assets and agency over their media.\u00a0<\/p>\n\n\n\n