I’ve stopped advertising on Amazon.
And Facebook.
I’ve stopped subscribing to author services that “funnel” readers into my newsletter sign-up in order to get free ebooks. I’ve stopped worrying about my ranking on Amazon or how many reviews I have on Goodreads. I don’t chase viral trends on TikTok for #booktok or any of that. I’m not actively trolling social media looking for ARC readers in the hopes their reviews will spur some sort of buying frenzy on Amazon or elsewhere.
I don’t need to do that anymore.
On November 4th, I minted the first book in my bestselling Lawson Vampire series, THE FIXER, with Book.io. In full disclosure, it did not – as had the majority of previous mints – sell out right away. It did sell over 1500 copies within an hour or so but it took me an additional two weeks to finish selling the book out. 2750 copies in two weeks is good thing for any book – traditionally-published or otherwise. And while I was at first disappointed that it didn’t sell out as fast as previous mints, the time I spent pushing sales on Twitter BE (Before Elon) gave me a real opportunity to interact with more readers and minters who went back and minted even more copies of my book.
Continue reading full press release here.
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