Book.io’s CEO Josh Stone is a publishing startup veteran, having launched BookShout in 2012 and running it for two years before selling the company to an investor. He went on to build an online learning platform on behalf of two authors. Then, in 2017, Stone began to delve deep into blockchain and cryptocurrencies, leading to this new venture, which he launched in 2022—originally under the name Book Token—with cofounder Ben Illian (who also worked alongside him at BookShout).
Book.io describes itself as “an NFT marketplace for buying, reading, and selling e-books and audiobooks” (though, thus far, it has only published e-books). The blockchain infrastructure enables a broad range of benefits for authors (and by extension publishers), book buyers, and, to a lesser extent, readers. Authors are able to build new revenue streams via limited edition NFTs, and by gaining a percentage of the revenue when their digital work is resold. The blockchain also affords unique ways to build reader communities.
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