Dave Logan is on the faculty at the Marshall School of Business at the University of Southern California and is a former associate dean. He is also senior partner of CultureSync, a management consulting firm. Logan has written three books, including Tribal Leadership.
A proven system for rallying all of an organizations’ employees around a new vision and ideas for making the vision stick.
When something at work isn’t going smoothly, managers struggle with what part of the problem to tackle first. Do they start with cost reduction? Or should they go for process improvements first?
The book outlines a process for engaging all employees to buy-in to an improved vision of an organization’s new and improved future.
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